5/31/2010

Tops at the Box Office(Memorial Day Weekend)


1. Shrek Forever After- $55.6M/$145M
You can usually count on Memorial Day weekend to be one of the year's top grossers, but this time around it was the pits. Shrek 4 maintained the lead as top dawg, but by any stretch it's $55M four day intake was pretty weak. Even with the added 3-D income, it fared better than Shrek 3 but not the previous two films.

2. Prince of Persia: The Sands of Time- $37.8M/$37.8M
Lame video game riff, starring an unproven box office star like Jake Gyllenhaal, combined with boring looking sandy visuals. Perhaps they should've really honed in on the fact that this was a Jerry Bruckheimer production, but the ads seemed to back away from this fact in the closing weeks. Maybe Jerry wanted to distance himself?

3. Sex and the City 2- $37.1M/$51.4M
Ouch. Sex and the City's sequel just fell into a sand trap. Pretty ironic considering the awful looking ads of the glamorous city gals humpin' it on the back of camels across the desert. Taking the women out of their natural surroundings might've seemed good on paper, but clearly the sitcommy look of it turned people away. Oh, and 90% of the audience was reported to be female. I'm shocked I tell you! Let's not forget that SATC2 got an early jump by releasing on Thursday, so these are 5-day tallys.

4. Iron Man 2- $20.2M/$279M
At this stage of the game, the sequel is raking in about $20M more than it's predecessor, but pulling in weaker grosses.

5. Robin Hood- $13.6M/$86.3M

6. Letters to Juliet- $7.25M/$38M
It had the smallest drop of any film this week. Take that, you big budget blockbusters you!

7. Just Wright- $2.7M/$18.7M

8. Date Night- $2.25M/$93.9M

9. MacGruber- $1.95M/$7.6M
Ouch! And I thought it would get a little bit better, but this is a flat out disaster and a deathknell for Saturday Night Live films for awhile. If this can't succeed, what will?

10. How to Train Your Dragon- $1.43M/$213M