1. The Amazing Spider-Man- $65M/$140M
No doubt, the $140M hauled in during the first six days of The Amazing Spider-Man's run are exactly what Sony was hoping for. But, they're considerably less than what Sam Raimi was able to do with his trilogy. Even the crappy Spider-Man 3 took home $151M in just three days, and the original Spider-Man took home $115M in a single weekend. Still, those movies had the benefit of a bigger name director and much more recognizable stars, whereas Marc Webb's reboot has had to deal with some ill will from those who think the movie shouldn't even be happening. The film is also doing gangbusters overseas, and it's not out of the realm of possibility that we'll be talking about a run that ends up at over $600M worldwide. An 'A-' Cinemascore means that those who turned out generally liked the direction the film took. I would agree with them on that.
2. Ted-$32.6M/$120M
In its second week, Seth MacFarlane's buddy comedy slipped only 40%, proving that it's hitting home with more than just fans of Family Guy. Obviously, this is just another notch on Mark Wahlberg's belt, as he's just as viable as a comedy star as with action. But for MacFarlane, this marks him as a major player on the big screen as well as the small.
3. Brave- $20.2M/$175M
4. Savages- $16.2M
Ok, these numbers aren't terrible by any means, and they actually look okay when you consider what some analysts were projecting. But it's hardly a hit, especially when you factor in a powerhouse cast and a high profile director like Oliver Stone. The film may have fared better if it stayed in the original September release date, where less blockbustery movies like this tend to thrive. For Taylor Kitsch, however, this is just the continuation of a terrible 2012 that has seen his stock plummet like no other.
5. Magic Mike- $15.6M/$72.8M
The most unusual success story of the summer has to be Magic Mike, which plummeted a harsh 60% from last week. It's unlikely anyone would have expected for a film about a bunch of guys thrusting their crotches for 90 minutes would be a crossover hit, but here ya go. Channing Tatum is basically the anti-Kitsch right now, as he can seemingly do no wrong. He's poised for his third $100M hit this year, and is quickly becoming one of the most bankable stars around. One thing to note, though, is that Tatum's 2011 was pretty awful and looked a lot like what Kitsch is going through now.
6. Madea's Witness Protection- $10.2M/$45.8M
7. Madagascar 3: Europe's Most Wanted- $7.7M/$196M
Ice Age: Continental Drift's arrival will likely put an end to Madagascar's successful run, which has banked about $450M worldwide in just over a month.
8. Katy Perry: Part of Me- $7.15M/$10.2M
Nobody seemed to care that Katy Perry had a new concert flick coming out this week, and I think it has little to do with her popularity. She's someone we already know so much about, and we're flooded with her image so damn much that nobody in their right mind would pay money to learn what we can simply flip on E! or MTV and see for free. In the battle of the "Who gives a f**k" rock docs, Justin Bieber's Never Say Never opened at $29M. Just sayin'.
9. Moonrise Kingdom- $4.64M/$26.9M
Staying below the radar appears to be working wonders for Focus Features and Wes Anderson's Moonrise Kingdom, as even with a bump of 30 theaters it's still only at 884 in total yet continues to thrive each week. It only slipped about 6% and seems poised for a long run thanks to incredible buzz and a smart, simple marketing campaign that has remained mostly free of Anderson's trademark quirk.
10. To Rome with Love- $3.5M/$5.26M
