There are so many awards in Hollywood that it's very easy to lose count of them all. Some of the more fun awards, though, don't have a telecast, and aren't attended by the Hollywood A-list. One of these is brandhannel's annual Brandcameo Product Placement Awards. Brandhannel's creative awards have been around since 2004, and have handed out awards to movies with obvious product placements, even going so far as to separate them into very distinct categories.
The site has been tracking the ad placement in films for over fifteen years, and it's come to their attention that the number of ads in award-winning films has gone down since 2001, with 2013 being the lowest. Which is impressive, considering the assumption that product placement has only gotten worse. Maybe the product placement has just gotten larger in size, just in case you didn't notice it was there (I'm looking at you, Man of Steel!).
The primary offender of 2013 was The Secret Life of Walter Mitty. The film had product placement interwoven into its plot, such as Papa John's Pizza, Life magazine, and eHarmony. Other movies that had product placement, but didn't get any awards, were Man of Steel (7-11, IHOP, and Sears's large store sign were particularly annoying), Iron Man 3 (Yili milk and Oracle, anyone?), and, though tobacco ad placements are practically non-existent these, Marlboro still makes an appearance in Sylvester Stalone's Escape Plan.
You can check out the winners of the 2014 Product Placement Awards below! And if you're interested in finding out how brandchannel calculates all of these things and some other fun and interesting tidbits about product placement and movies, head on over to their to find out.
2013 Award for Overall Product Placement
Budweiser - appeared in Lee Daniels' The Butler, Nebraska, Don Jon, and Star Trek Into Darkness (where a Budweiser factory was used as a stand-in for a spaceship at the end of the film. Interesting fact, right?)
2013 Award for Achievement in Product Placement in a Single Film
Pain and Gain
2013 Award for Worst Product Placement
The Secret Life of Walter Mitty
2013 Award for Product Placement Achievement in an Oscar-Nominated Film
Philomena and Guinness
2013 Award for Product Placement Achievement in a Foreign Film
Dhoom 3 and BMW
2013 Award for Best Role in a Supporting Product Placement
The Internship and Google
2013 Award for Best Off-Screen Supporting Product
Anchorman 2 and Dodge Durango
2013 Award for Product Placement Impact
Frozen and Norway
2013 Lifetime Achievement Award for Product Placement
Under Armour
2013 Award for Product Placement Adaptation
Warm Bodies and BMW
2013 Award for Visual Effects in Product Placement
Rush
The Forrest Gump Award for Achievement in Reverse Product Placement
Anchorman 2 and The Rigid Ghost condoms
2013 Coca-Cola Kid Award for Product Placement Title
午夜微博 (Wǔyè wēibó) "Midnight Weibo"
2013 Wayne's World Award for Product Placement Product Placement
Anchorman 2 and Jockey
2013 Award for Unwanted Product Placement
Anchorman 2 and BP
2013 Cleo McDowell "My Buns Have No Seeds" Award
Movie 43 and ViewThisTube and Zwoogle
2013 Award for Product Placement Production
Smurfs 2
2013 Award for Original Short
Sriracha! The Movie
