3/12/2009

Marvel Studios set to Dominate the Box Office


Marvel has released an updated schedule for it's upcoming superhero films, and as it stands right now they are looking pretty friggin' dominant. The updated schedule sets Marvel on a firm path to the launch of the highly anticipated The Avengers film, which will combine heroes from a number of established Marvel franchises. Also, Sony Pictures has announced a release date for the upcoming Spider-Man 4 film, Marvel's most iconic character and highest grossing franchise to date.

Iron Man 2 maintains it's established release date of May 7th, 2010.

On May 6th, 2011 Spider-Man 4 hits theaters. No details on what the storyline will entail this time around. The Spidey franchise has grossed over $2 billion worldwide so far.

The Thor film, about the Norse god of thunder, strikes theaters on June 17th, 2011, a mere month after the Spidey film, giving Marvel a brutal one-two punch.

And if that's not enough, The First Avenger: Captain America slings it's shield only a month later, giving Marvel three consecutive months of major exposure and no doubt hundreds of millions in box office.

As of now, The Avengers film is set to release a year later on May 4th, 2012.

I'm actually surprised Marvel hasn't spaced this out a bit more. Even though there's little doubt that all of these films will succeed commercially, there is some risk of these movies cannibalizing one another a little bit. It does, however, leave Warner Bros. little room to position itself. Trying to fit in a proposed Green Lantern film in the midst of all this must seem daunting. Marvel's universe is established, while DC is basically trying to start from scratch.