In what has to be the largest media blitz in the history of cinema, Sony Pictures is preparing a nationwide "roadblock" for it's end of the world epic, '2012'. Sony has bought up airtime on over 450 media outlets, with the plan to air a 2 minute action sequence from the film to be aired simultaneously throughout the country. That is roughly 90% of the American TV viewing audience, or an estimated 110 million people. Guh. That's not even including the online component, which could add as many as 30 million to the total.
The plan is to have the clip airing between 10:50pm and 11pm, and will be seen on pretty much every channel you might try to run to for escape. Afterwards, if you survive that long, you will have the option of seeing an additional 5 minutes of the film on Comcast On Demand or at Fancast.com.
The Roland Emmerich helmed flick is set to be released on November 3rd.
I know where I'll be at that time, and it won't include being anywhere near my TV. Me and Roland Emmerich don't jibe so well together. The man has never made a film that was even close to me liking. Independence Day? No. The Day After Tomorrow is in my bottom 5 of all-time. And don't even get me started on 10,000 B.C. which featured the prettiest most made up cavewomen you ever did see. And let's not forget his hand in making Godzilla back in '98. But his films make money, that's all that matters. 2012 will be no different. It's big, sweeping, and the trailers are appropriately disasterific. For once, Emmerich has a cast that's worth taking note of. Featuring John Cusack, Chiwetel Ejiafor, Woody Harrelson, I can atleast say that this looks the least crappy of all his movies.
As long as nobody gets chased down a hallway by a gust of wind like in The Day After Tomorrow, maybe this won't be so terrible.
