3/23/2010

New 'Twilight: Eclipse' poster



I was going back and forth on posting this all day, I finally gave in as I saw it a good launching point for a rant. Not a full on balls to the wall rant mind you, just a couple thoughts on why I don't like this bit of marketing.

1) Twilight is a phenomenon, a cultural tidal wave making young girls scream and old girls lust for undead teenage boys spending dollar after dollar on merchandise, DVD's, and movie tickets. So why is their introduction to the CLIMAX of the series such a generic, unoriginal, poster completely void of any creativity. The poster doesn't even tease anything! It's just the three characters we already know about and NOTHING else.

2)The photoshopping...I mean, really? This is the best they can do? Again this is your fan bases introduction to this supposedly epic finale and you give a poster so airbrushed it looks like a damn painting? I get that you need to touch these things up a bit but it shouldn't end up looking like something hanging from the mantle of a Victorian mansion. Actually, they should have just taken it farther and made it an old style painting, at least that would have been a nice throwback to Vampire lore's Gothic roots.

3) The tagline. Taglines are notoriously cheesy but this is something someone made up in two minutes in the marketing department. It doesn't even make sense in the context of the movie, "It all begins......with a choice", didn't it begin two movies ago? Wouldn't it be it all ends with a choice? I don't know the books so I don't know if the third story is the proper end or not but this just seems like laziness to me.

Sorry for all you Twihards, or whatever the fandom goes by these days but I'm just not a fan of this poster. I know, I know, it's alot of fuss over a single poster but it just struck me as annoying. Anyway, lemme know what you think below.