4/10/2011

Tops at the Box Office:Russell Brand does better heard and not seen


1. Hop- $21.7M/$68.2M
Is Hop truly as strong as it seems? Or is it just a weak crop of competitors that spurred it's second week of box office success? I'm going with the latter, although the live-action/CGI film has already earned more than it's budget($63M), which should keep Universal happy. This makes for the first of two movies featuring Russell Brand, but again the question remains: Does that make him a viable leading man?   Hop dropped about 42% from last week, but with the Easter holiday coming up it should maintain a pretty strong hold. Then again we'll see how it does going up against Rio next week.
2. Arthur- $12.6M
My only question about Arthur is if Warner Brothers could've positioned this film to come out at a worse time? With a government shutdown looming, who the Hell wants to go see a movie about a rich guy whose biggest problem is hey may lose out on a $100M? I don't.  Does it mean anything that people have been much more receptive to hearing Russell Brand's voice rather than seeing him actually act? 

3. Hanna- $12.3M
Even with the pedigree of Atonement director Joe Wright and Cate Blanchett, Hanna was always going to be a tough sell. Hitman movies almost always are, but Focus Features should be pleased with this number and the strong word of mouth which will hopefully push it along for a few weeks.  Comparatively, Hanna out earned January's The Mechanic($11.4M) and is the strongest opening for Wright yet.
4. Soul Surfer- $11.1M
Working solely on word of mouth due to an extremely limited marketing campaign, Soul Surfer strongly surpassed expectations. If anything this proves that movies heavily steeped in the Bible can still be box office successes.Or that sharks sell. Not sure which.
5. Insidious- $9.74M/$27.1M
 Big surprise of the week(other than the floperoonie of Your Highness) is the strong hold of Insidious, only slipping about 26% from last week. A surprise hit. 
6. Your Highness- $9.52M
I guess there weren't enough pot heads who could remember that Your Highness came out this weekend and not next. Pushed heavily as being from the same folks that gave us Pineapple Express, not even the combination of James Franco and Natalie Portman could make people curious enough to check this one out.
7. Source Code- $9.05M/$28.6M
While I wish Duncan Jones' actioner was doing more business, it's actually performing beyond Summit Entertainment's expectations. 
8. Limitless- $5.69M/$64.4M
9. Diary of a Wimpy Kid: Rodrick Rules- $4.88M/$45.5M
10. The Lincoln Lawyer- $4.6M/$46.5M