Without a doubt this has been the year of the R-rated comedy. From Bridesmaids
Universal has picked up a comedy pitch from writers Andrew Cohen and Brendan O'Brien for a film set to feature Seth Rogen and Zac Efron. Deadline describes it as being in the vein of Old School
The deal struck is said to have been a massive one. Seven figures for the writers, and a whopping $8M for Rogen, and that doesn't include what he'll get for producing the film alongside his frequent partner Evan Goldberg.
There's no director named as of yet, but keep in mind the players involved. O'Brien and Cohen are proteges of Judd Apatow, while Seth Rogen is part of that same circle. I'm not saying Apatow will do it, but would anyone be surprised if it's David Gordon Green(Pineapple Express