4/08/2012

Tops at the Box Office: 'The Hunger Games' sinks 'Titanic', devours 'American Reunion'


1. The Hunger Games- $33.5M/$303M
Despite a 42% drop in its 3rd week of release, The Hunger Games still had enough to crush all newcomers, nailing the $300M target right in the bullseye. Interesting to note that the film was relatively cheap by Hollywood standards(less than $100M), so Lionsgate has to be ecstatic at the results. Throw in an additional $115M from foreign grosses, and we are undoubtedly looking at the next big blockbuster franchise, strong enough to overcome the potential loss of Gary Ross as director.

2. American Reunion-  $21.5M
It was always something of a question mark who the audience was for American Reunion, the official fourth film in the American Pie series, which had been watered down over the years by lackluster straight-to-DVD movies. Fans of the original 1999 film are older now and possibly beyond watching the same old sex gags done by people in their late 30s. On the other hand, R-rated comedies have been huge lately, however they've all been original works. Younger audiences probably have no clue what the big deal is with Jason Biggs and definitely don't know who the heck Tara Reid is. So the $21M opening is the best that could be expected, better than the first film but far behind the 2nd and 3rd. Don't expect another slice of 'Pie' any time soon.
3.  Titanic 3D- $17.4M/ $25.7M
Hasn't everybody on the planet seen this movie about a dozen times already? It'd be like re-releasing The Shawshank Redemption right now, except Titanic has the technical power of James Cameron behind it. However, despite a few really great special effects sequences, Titanic doesn't really scream for the 3D treatment, and with that massive runtime it's no surprise the week's haul is less than some would have thought. 
4. Wrath of the Titans- $15M/$58.9M
Well, it appears that fixing the 3D issues that plagued 2010's Clash of the Titans wasn't enough incentive to bring fans back for more godly action. After a decent opening weekend, 'Wrath' slipped 55% in its second week, and looks like a longshot to match the original's near $500M. 
5. Mirror Mirror- $11M/$36.5M
A miniscule 40% drop has helped keep Tarsem Singh's Snow White film in the top 5, although clearly at this point it's not going to do any kind of major numbers. Even after a well regarded villainous turn by Julia Roberts, audiences didn't seem interested in this kiddie-sized version of the fairy tale. So it'll be interesting to see how they turn out for the much darker Snow White and the Huntsman
6. 21 Jump Street- $10.2M/$110M
7. The Lorax-  $5.02M/$198M
8. Salmon Fishing in the Yemen-  $975K/$4.64M
The smallest drop of the week went to CBS Films' quirky little love story featuring Ewan McGregor and Emily Blunt. Expectations had to be low for this small budget romance with the oddball premise, and while the results aren't exactly great, the fact it has been hanging around the top 10 for so long means people will have to start paying attention. Clearly, the target was adults looking for something different than kids offing one another or middle aged men acting like they high school freshmen.
9. John Carter- $820K/$68M
10. Safe House-  $581K/$125M