5/19/2011

James Cameron to re-release Titanic in 3D on April 6th 2012

What better way to commemorate the 100th anniversary of the deaths of over 1500 folks on the Titanic than by giving us a chance to watch them perish all over again...in 3D! That's exactly what Paramount, Fox, and James Cameron are going to do next year. As expected, the three have set an April 6th 2012 date for the 3D re-release of his global blockbuster, Titanic, the former highest grossing film of all-time.

As you probably recall since it wasn't that long ago, Titanic made something like a gajillion dollars(actually $1.8B plus 11 Academy Award wins) when it came out back in 1997, and thrust Leonardo DiCaprio and Kate Winslet into the hearts of millions of people who kept coming back for more of the tragic love story. Cameron would go on to best Titanic's final tally with Avatar's crushing $2.8B total. Remarkable. If there's anything Titanic needs it's more cash. Gotta fend off that pesky Lord of the Rings: The Return of the King that keeps trying to nip at it's heels for 2nd place.

The April 6th release date was chosen for a reason as the ship made it's maiden voyage to New York on April 10th, 1912. The sinking didn't actually occur until four days later on the 14th.

Cameron, who has in the past derided the use of post-converstion 3D except in the case of "classics" seems positively ecstatic over the planned release...

"There's  a  whole  generation  that's  never  seen  ‘TITANIC’  as  it  was  meant   to  be  seen,  on  the  big  screen.  And  this  will  be  ‘TITANIC’  as  you've  never  seen  it  before,   digitally  re‐mastered  at  4K  and  painstakingly  converted  to  3D.    
With  the  emotional   power  intact  and  the  images  more  powerful  than  ever,  this  will  be  an  epic  experience   for  fans  and  newcomers  alike."

You're not going to see many re-releases that will pack as much punch as Titanic. In fact, I expect that there will be some other flicks due to release that week that might get shuffled around. Not that anyone expects Titanic to gross another billion dollars, but is $150M possible? Maybe more? It's definitely in the cards.