5/27/2012

Tops at the Box Office: 'Men in Black III' knocks 'The Avengers' out of #1


1. Men in Black III- $55M
"Here come the Men in Black!" Ten years after the last sequel opened to $52M, audiences showed they still have lots of love for Agents J and K. Granted, $55M would have looked a lot better back in 2002, especially given the increased 3D ticket prices, but Sony has to be happy with this number. Will Smith continues to show he is the top A-list star in Hollywood, and Sony was smart by crafting the bulk of the marketing campaign around him acting like a clown, which is something we haven't seen in years. It still has a ways to go to make up the $200M+ budget, but Smith is a global superstar, and the film is guaranteed to make bank on the foreign market.
2. The Avengers- $37M/$513.6M
Hmmm...maybe it was premature to suggest The Avengers doesn't have a ghost of a chance at unseating Avatar for the top grossing film of all-time? It's speeding a long about two weeks ahead of where James Cameron's film was at this same stage in its run.
3. Battleship- $10.8M/$44.3M
This ship is sitting at the bottom of Davey Jones' locker. Thank goodness for the international grosses otherwise somebody at Universal might find themselves down there as well. Oh wait, it might happen anyway.
4.  The Dictator- $9.6M/$41.4M
5. Chernobyl Diaries- $8M
I hate that sites keep trying to label Oren Peli's latest a "found footage" horror, when it's anything but that. Maybe that's just a catch-all for low budget flicks of a certain type? Whatever the case, Chernobyl Diaries did about the same business Peli's Paranormal Activity franchise does in about two hours. Despite the underwhelming start, the cost was low and reviews have been acceptable, so it's likely this is a film that does better in the long run on DVD.
6. Dark Shadows- $7.51M/$63M
7. What to Expect When You're Expecting- $7.15M/$22.2M
8. The Best Exotic Marigold Hotel-  $6.35M/$16.6M
You can usually count on there being one indie film that breaks out, despite overwhelming odds, and turns out to be one of the biggest hits of the summer. For a movie like this, which has few marketable stars that fit in the most prized demo(with the exception of Dev Patel and he's no star), the addition of over 900 theaters after four weeks of release is icing on what has been a very lucrative cake.
9. The Hunger Games- $2.2M/$395M
10. Think Like A Man-  $1.4M/$88.3M