6/22/2014

Box Office: 'Think Like A Man Too' Gambles and Wins with $30M; 'Jersey Boys' Only $13M


1. Think Like A Man Too- $30M
To nobody's surprise Think Like a Man Too was the top new release o the week with $30M. What may be a little bit unexpected was the total, which checks in at less than the $33M debut of 2012's Think Like A Man. The reasons for this probably have to do with their being a greater uptick in the number of African-American comedies, nearly all of which star Kevin Hart who really blew up after the first film. For him, this is a stronger open than the $25M About Last Night earned, and considerably less than Ride Along's $41M. But the good thing about it is none of these movies cost all that much, and Think Like A Man Too only ran about $24M so Screen Gems is pretty happy right now and probably thinking of what exotic locale to take the gang next. Think Like A Man Three: European Vacation?
2. 22 Jump Street- $29M/$111.4M
Slipping 49% in its second weekend was 22 Jump Street, but at $149M worldwide there's every reason to expect it will surpass the $201M total haul of 21 Jump Street.
3. How to Train Your Dragon 2- $25.3M/$95.1M
Dreamworks isn't getting quite what they hoped for out of How to Train Your Dragon 2, which after two weeks isn't performing much better than the original hit movie. Worldwide it has only gained about $131M, well below the prior film's $500M.
4. Jersey Boys- $13.5M
Maybe they should have held all of the Jersey Boys screenings before 5pm, included with an Early Bird Special? Clearly, Clint Eastwood was hoping his fellow octogenarians would carry his adaptation of the hit Broadway musical to greater heights than a mere $13.5M but they simply didn't turn out for the film. This is especially notable since older-skewing movies have been performing like gangbusters of late, which means some of the blame has to fall on Warner Bros.' marketing which relied less on the popularity of the musical or the Four Seasons' music than they did on Eastwood's name. And as we've seen with a movie like Trouble with the Curve, Eastwood's name doesn't quite hold the same cache it used to. The odd summer release schedule probably didn't help as this would normally be the type of film we'd see in the fall.
5. Maleficent- $13M/$185.9M
6. Edge of Tomorrow- $10.3M/$74.5M
For further proof that domestic grosses don't mean much anymore, simply look at the $181M earned by Tom Cruise's Edge of Tomorrow overseas. That brings the total to $255M which doesn't look bad at all, does it?
7. The Fault In Our Stars- $8.6M/$98.7M
In related news, Kleenex stock up 47% in the last three weeks. By the way, The Fault In Our Stars is wringing tears all around the world, about $42M worth on top of the domestic numbers. In other words, Shailene Woodley is a superstar.
8. X-men: Days of Future Past- $6.2M/$216.7M
9. Chef- $1.8M/$16.9M
If they ever do a live-action Ratatouille they better hire Jon Favreau. 
10. Godzilla- $1.8M/$194.9M