A 'My Little Pony' Movie Heads to Theaters in 2017

Blame the Bronies for this one. Somehow, someway, My Little Pony has endured for the last 30 years, and like its Habro bretheren G.I. Joe, the Transformers, and even Jem and the Holograms, it's experiencing a popularity resurgence. My Little Pony has a hit animated series, video games, comic books, and of course toys, and now it's going to have a big screen feature to go along with it.

According to Variety, Hasbro Studios is moving ahead on a My Little Pony film, which they hope to see released on "the broadest possible number of screens".  Like Jem and the Holograms it will be produced under Hasbro's new Allspark Pictures label, with Blumhouse Productions co-financing. Joe Ballerini (Ice Age: Continental Drift) has been hired to write the screenplay, which better pass the Brony test otherwise there could be a riot. For those who don't know, "Bronies" are grown men who have, for whatever reason, become passionate fans obsessed of My Little Pony and the animated show, My Little Pony: Friendship is Magic. A documentary was even made about them, and it's more disturbing than anything you're likely to see.

There aren't any plot details, nor any information on if the film will share continuity with the TV series. It's just the latest step in Hasbro's attempts to cash in on their most popular franchises. Transformers and G.I. Joe have performed well over the years, while last year's Battleship turned out to be a big-budget dud. Hasbro's next film is Jem and the Holograms, which opens in 2015.