10/19/2015

'Star Wars' Movie Marathon Event to Precede Opening of 'The Force Awakens'


Tonight millions more people than usual will be tuning in to Monday Night Football; not because the Eagles vs. Giants game is just so important, but because at halftime there will be the new full trailer for Star Wars: The Force Awakens. Over the weekend what is reportedly the "final" poster for the film was released, along with a handful of brief teaser trailers to get eager fans excited, but those who are true die-hards of George Lucas' galaxy far far away have something else to get ready for.

Disney and Lucasfilm have announced the Star Wars Movie Marathon event kicking off on December 17th, and it's similar to the Marvel marathons they've run before both Avengers movies. Participating theaters will screen all six Star Wars movies in digital 2D, beginning naturally with The Phantom Menace (You might want to bring some smelling salts for that one) and concluding on December 18th with Star Wars: The Force Awakens in 3D on December 18th.

And in case that wasn't enough, certain theaters will be offering special collectibles such as tickets, Star Wars 3D glasses, artwork, and more. In other words, Lucasfilm is looking to reward you for repeat viewings. Oh, and by the way, tickets go on sale tonight immediately following the trailer. Better get online quick.

The full press release along with participating theaters is below:

Regal Cinemas
Star Wars Saturdays: Each Saturday, from December 19 to January 9, at Regal theatres the first 500 guests who experience Star Wars: The Force Awakens in IMAX will receive a collectable ticket featuring unique Star Wars: The Force Awakens art. New art will be revealed each week. 
AMC Theatres
Star Wars Sundays: Each Sunday, from December 20 to January 10, guests who purchase a ticket to see Star Wars: The Force Awakens in IMAX 3D will receive an AMC-exclusive Star Wars print from artist Dan Mumford. A new poster will be revealed each week. 
Also, join the celebration at Walt Disney World as AMC Theatres and Disney Parks celebrate the release of Star Wars: The Force Awakens. The Opening Night Event will take place on December 17, where participants will be among the first to see the new film at AMC Disney Springs 24 and then celebrate together at a private after-hours party at Disney’s Hollywood Studios. Tickets are available online only at AMCtheatres.com/StarWarsWDW
Cinemark
Cinemark is giving fans the opportunity to receive a pair of exclusive RealD 3DStar Wars glasses. There are three ways guests can get these collectable glasses: By attending the Star Wars Marathon Event on December 17. By attending the first show of Star Wars: The Force Awakens Thursday 12/17 in Cinemark XD, or with the purchase of a Star Wars concession combo, coming in November.
Alamo Drafthouse
As part of the advanced ticketing promotion at participating Alamo Drafthouse locations, you can snag two exclusive, limited Star Wars: The Force Awakens collectible items: an officially licensed Mondo-designed pint glass and the first ever, double-sized collector’s issue of their very own magazine, BIRTH. MOVIES. DEATH., celebrating 40 years of the Star Wars saga!Alamo Drafthouse

El Capitan Theatre
The film will be presented in DOLBY VISION – a state-of-the-art laser projection system that delivers richer colors and distinctly brighter images while preserving deep and dark blacks. When combined with DOLBY ATMOS sound technology, which creates moving audio that surrounds you in three-dimensional space, the picture and sound will excite your senses and inspire your emotions with breathtaking realism. 
Fans will also be immersed in an extensive display of costumes and props from the making of the movie and see an all-new laser lightsaber curtain show. 
And on opening day one, pick up an exclusive collectible BB-8 button!
Fandango
On Fandango, Star Wars: The Force Awakens ticket buyers will be entered into a sweepstakes for the chance to win a trip to the film’s world premiere. Moviegoers who purchase tickets within the first 24 hours can increase their chances to win. Additionally, ten runners-up can win a collectible “Dark Side” or “Light Side” prize pack.