1. Rise of the Planet of the Apes
- $27.5M/$105MFour new nationwide releases couldn't slip Apes' hold on the top spot this week, dropping 50% and proving that this new take on the franchise might have some legs. The drop is slight by comparison to Tim Burton's 2001 flick, and even though he's hardly the main actor in the film, solidifies Franco as a potentially impactful leading man for big studio films.
2. The Help- $25.5M/$35.4M
So does this mean America loves Emma Stone? She's already had a handful of movies this summer, and all of them have found some measure of success. Picking up a head of steam due to the Wednesday debut, The Help had the highest per theater average of any film in the Top 20. Yep, I'd say Emma Stone is a star.
3. Final Destination 5- $18.4M
Has Death finally won? After the release of 2009's The Final Destination
, star Tony Todd said that two more films were in the works if this one is equally successful. Um, doesn't look like it's gonna happen. Springing from the most successful film in the franchise yet, FD5 fell roughly $10M short of the last film's opening weekend, and that's with the added bonus of over 3100 3-D screens. The bulk of the FD tally tends to come from overseas, and that may still be the case here, but clearly the ship is starting to sail. 4. The Smurfs- $13.5M
The strongest hold of any film in the top 10, dipping only 35%.
5. 30 Minutes or Less
- $13MThe majority of the ads for 30 Minutes or Less have heavily featured the presence of co-star Danny McBride, and I have a feeling that was the first major marketing error. McBride act has grown thin over the years, and he's never proven to be a box office star. Just take a look at Your Highness as an example. This was always going to be a tough sell, with the story being based on a rather tragic real life story, but not highlighting the proven Jesse Eisenberg was a turn in the wrong direction.
6. Cowboys & Aliens- $7.61M/$81.5M
7. Captain America: The First Avenger
- $7.12M/$157M8. Crazy, Stupid, Love
- $6.93M/$55.4M9. Harry Potter and the Deathly Hallows pt. 2- $6.88M/$357M
10. The Change-Up
- $6.22M/$25.8MHi Fox. Good thing Glee is a successful TV show because as a big screen property it's name means nothing. The Glee 3D Concert Movie opened outside the Top 10 with only $5.7M. Can I count this as another film flop for Ryan Murphy? Please?
