What is it about toys and board games that make such great antagonists in horror films? Is it that these inanimate objects are designed for fun and enjoyment, but really have deep connections to the foulest of evils? Whatever the reasons are, Hasbro hasn't found them in Ouija, a painfully dull attempt to turn their supposedly-supernatural party game into a low budget scarer. On the surface it seems like a sound idea; a lot of people have had some frighteningly good fun with Ouija boards over the years, and they're probably better off inviting friends over to play it than sitting through a film this tired and rote.
By comparison, Ouija makes Hasbro's last attempt to adapt a board game look like pure genius. That would be last year's noisy and stupid Battleship, which you could never snooze through no matter how sleepy Brooklyn Decker's line delivery got. Drifting off into slumberland is pretty easy during Ouija, though, which conjures up zero scares and never deviates from a bland playbook. The film begins with best friends Debbie and Laine happily playing with their Ouija board as kids, only to be interrupted in their fun by the arrival of one's sister. But it was enough for the girls to make a connection with something terrible, and years later as the girls are grown up, its presence has only gotten stronger. They may think it's "only a game", but clearly something disagrees.
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Most importantly, it's hard to figure out what Hasbro gets out of a movie like this. Unlike Transformers, GI Joe, or Battleship which were clearly designed to sell toys, who's going to run to their local Wal-Mart and pick up a Ouija board? Certainly they won't based on this utterly forgettable movie.
Rating: 1.5 out of 5