Will Ferrell Lights One Up in 'Get Hard' Red Band Trailer

Get Hard may have the easiest marketing strategy we'll see all year. For most people all they need to know is that it stars two of the funniest men on the planet in Will Ferrell and Kevin Hart. But that it actually looks hilarious and vulgar and totally offensive makes the prospect of box office gold even better.

A new red band trailer pushes the boundaries of taste even further with an emphasis on prison rape jokes and race-based stereotypes. Good thing it looks funny otherwise people might get upset. Ferrell plays a white collar criminal convicted of fraud, so to get himself tough for prison he hires the car washer (Hart) to prepare him. This is all based on the assumption that the one black guy he knows has done hard time, which he hasn't. Hilarity ensues. 

Get Hard opens March 27th.