Good job, America! No longer will I hold it over your head that you supported fluff nonsense like Marley & Me and anything Sandra Bullock-related. No, you've done good this time. Thanks to a brilliant marketing campaign that allowed you to "Demand It" in your area, the film pulled in over $535,000 over the weekend. Not too shabby considering the film's $15,000 budget.
I got asked more than a few times this weekend whether or not the film, which some are calling the "scariest movie of all-time", would ever be in their neck of the woods, and all I could do was speculate based on the long lines and rabid audiences I experienced. Well now there's official word from Paramount Studios that starting October 9th, Paranormal Activity would be expanding to over 40 markets, and will no longer be confined to midnight showings. You can now see it at all times of the day. Do yourself a favor and see it at night, though. I saw it twice this past weekend and had a blast both times.
