5/24/2015

Box Office: 'Tomorrowland' Advances to #1 with Weak $32M Debut ; 'Poltergeist' Scares Up Solid $23M


1. Tomorrowland (review here)- $32.1M
As I said in my review of Disney's Tomorrowland, "Mystery can only take you so far, and then there needs to be some kind of payoff." Brad Bird's film has been kept so incredibly secret that the promos and trailers couldn't properly package the film to audiences, and the result is a disappointing $32.1M. That the reviews weren't so great obviously didn't help, and that falls into the "payoff" part of this equation. For a massive nearly $200M sci-fi film with loads of talent, including the untouchable George Clooney, this is incredibly disappointing, and Disney is going to need strong overseas numbers to avoid a John Carter-esque situation. Tomorrowland added another $26M internationally which helps the bottom line, but even with that these numbers aren't good.
2. Pitch Perfect 2- $30.3M/$117.7M
Pitch Perfect 2 enters the Memorial Day holiday on a roll with $30.3M in its second weekend, a drop of 56%. That's not too bad given it got off to such a huge start last week, and quiets any fears the harsh reviews would kill its box office momentum. These gals will be singing for a long time to come.
3. Mad Max: Fury Road- $23.8M/$87.3M
It may not ever be at the top of the charts, but George Miller's Mad Max: Fury Road is clearly #1 in people's heart right now. No film has received this level of critical praise, and audiences are showing up to see what all the fuss is about. The $150M post-apocalyptic chase flick is already a cult hit and should kick up dust for many weeks to come.
4. Poltergeist (review here)- $23M
Nobody really wanted MGM and 20th Century Fox to remake Tobe Hooper's classic Poltergeist, but perhaps they found a formula to attracted those unfamiliar with the original? The film, directed by Gil Kenan and starring Sam Rockwell and Rosemarie DeWitt, got off to spooky strong start with $23M, not bad for a $35M-budgeted horror. The film has been bumping around Hollywood for awhile, once with Sam Raimi attached to direct only for him to settle in as producer. Surprisingly, Raimi wasn't really used to sell the film, instead they went a traditional route of acknowledging its predecessor (via the classic TV set scene) while focusing on the strong cast. Horror films tend to drop hard in the second week so we'll see if this one hangs around awhile.
5. Avengers: Age of Ultron- $20.8M/$404M
6. Hot Pursuit- $3.4M/$28.9M
7. Furious 7- $2.1M/$346.9M
8. Paul Blart: Mall Cop 2- $1.7M/$65.5M
9. Home- $1.6M/$167.9M
10. The Age of Adaline- $1.4M/$39.8M